Hi there, my name is Fraser Bailey and I’m an advertising creative, scriptwriter, comedy writer, cartoonist and journalist.
This site showcases my work from the entire spectrum of commercial communications:
Advertising: international/global TV, print and poster campaigns for consumer and B2B clients; Online: targeted email campaigns, websites, micro-sites etc; Collateral: brochures, DM, newsletters, technical white papers etc; PR: ideas, press releases etc; Strategy: company identities and positionings; In-store: posters, magazines etc; Internal: poster campaigns, intranet etc
Most of this work was done through communications agencies. But some of it was created direct-to-client. I hope it shows that I (and the art directors I work with) have sometimes managed, despite all the obstacles, to put some intelligent and entertaining work into the world.
Along with my creative and strategic partners, I'm here to help you communicate with clarity, consistency and the appropriate level of creativity.
In order to achieve this we approach every task with a potent blend of determination, inspiration and childlike optimism. This is underpinned by the knowledge and experience gained from having lived and/or worked in London, Amsterdam, Paris, New York, Berlin, Hamburg, Frankfurt, Warsaw and various other places.
If you'd like to work with people like us, please get in touch.
For further information, or to arrange a meeting or presentation, please contact:
Fraser Bailey
T +31 (0)641 748 209
T +44 (0)7779 160 950
I have worked extensively on car accounts, primarily Citroën, Opel and Mitsubishi. This work has encompassed everything from mega budget commercials (including the pan-European launch of the Citroën ZX) to brochures.
I saw at close hand the process by which Citroën transformed itself from a niche brand into a mainstream brand in the late 80s/early 90s, and I was copywriter/creative director on a massive and successful multimedia campaign for Opel in Poland.
One respected creative director gave me a job because I'd done the only decent Opel work he'd ever seen, and I created the Life Meter, which Mitsubishi used on most of its communications for some time.
I have communicated the benefits of numerous technology products to the across every imaginable media – from TV commercials to technical (and even scientific) white papers.
This work has encompassed both consumer and business-to-business work for clients including Philips, Canon, Sony, Texas Instruments, Apple, TomTom, Kyocera Mita, Fuji and others.
This sector has yielded some entertaining work over the years.
The work for Languages Out There featured the first known Asbo ad, along with the first known use of the word 'merkin' in commercial communications.
The Internationalists campaign provides an insight into the life and minds of creatives everywhere.
Work for Garcia Jeans, O'Neill was fun.
And even ING permitted a little creativity.
Other clients in these sectors have included Club Med, KLM, TNT, Cass Business School, NatWest and Monsterboard.
I have created some surprisingly creative advertising for this sector, as well as numerous brochures and online communications etc
The DSM 'Gloves' campaign has won awards everywhere, and the KLM Engineering & Maintenance campaign was voted 'Best Campaign' by the leading airline maintenance magazine for five consecutive years.
Other clients in this sector include: AkzoNobel, Vopak and Kaefer.
Most healthcare advertising shows a smiling patient, and a smiling nurse. So I always do the opposite. Covidien (formerly Tyco Healthcare) loves the results, and gives the agency more and more work as a consequence.
I can barely operate my mobile phone. However, with the help of some patient and understanding clients, I have managed to write about some very complex technologies.
I created my first online content for NCR in New York in 1996. Since then I have co-created/written countless online campaigns, websites, micro-sites, web banners, web shops, targeted email messages, newsletters etc.
Clients in this area are far too numerous to list in full, but they include Philips, Cass Business School, Villeroy & Boch, Which? Magazine, Bryant Homes, TomTom, DSM, PANalytical, AkzoNobel, Laureate, IMC Bank and Languages Out There.
Unfortunately, I didn't get screen grabs or files for 99% of this work. This is a shame because some of it was quite nice and a website for Kronan Cykel won some award or other in the Netherlands.
So, although this site fails to represent the extent of my online experience, please bear in mind that whatever your online requirements, the chances are that I've already been there, done that and got the E-shirt.
Work in this area has encompassed newsletters and magazines etc for companies including O'Neill, AkzoNobel, KPN Station 12, Philips, PANalytical.
I have also written for publications such as The Spectator, Decanter and The Amsterdam Weekly.
Outside of advertising, I was commissioned to write for two series of a leading UK comedy show, I created the Historyonics series of greetings cards, and I wrote a film script that was immediately 'optioned'.
